Educational analysis of the hottest packaging desi

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Educational analysis of packaging design I. current situation of packaging design art education in order to meet the needs of packaging design art talents in the 21st century, countries around the world are carrying out reforms and explorations to varying degrees: the consolidation of disciplines is reduced to enhance the reform of its cross course system, the transformation of disciplines is becoming increasingly obvious, a large number of compulsory courses are reduced, and students' elective courses in various majors and disciplines are increased

the training mode of packaging art design talents is restricted by social economy, politics and culture, and there are different training modes in different times. In the traditional packaging design teaching, the specialty and specialty coverage are too narrow, the knowledge is aging, the teaching method is obsolete, and the goal is unrealistic, which will directly affect the packaging design course system, teaching content and method, and the quality of teaching. It has been proved that the quality and level of teaching depend on the system and content of the courses learned, as well as the knowledge, quality and ability acquired from them. At present, the design education curriculum system of a large number of colleges and universities in China is unclear. Teachers have too much randomness in class. They set up courses according to people and increase or decrease courses blindly. Teachers have too much randomness in scoring. The teaching staff lacks practical experience, has a single knowledge, and the complementarity and mutual benefit of industry, University and research need to be combined and improved. The students' comprehensive quality is not comprehensive, which has a lot to do with the low cultural quality of the students majoring in art and design. In the past, this "professional" talent training mode has played a positive role in the primary stage of China's socialist economy and in the context of the urgent need for packaging design professionals in all walks of life. However, with the establishment of China's market economy and the rapid development of science and technology, the training mode of packaging art and design talents in the planned economy era has gradually revealed its drawbacks. The trained students' knowledge is too narrow, their cultural quality has obvious defects, and their adaptability and creativity are poor. For the past educational model, we should reform the educational model of packaging design art on the basis of renewing educational ideas, accelerate the pace and strength of packaging design art education reform, and establish an innovative new model of packaging design education

II. Reform of China's packaging design art education mode in the 21st century

in order to occupy a place and have strong competitive strength in the field of international packaging design in the 21st century, China must proceed from its national conditions, optimize the school running mode, overcome the tendency of blindly copying the school running mode, and cultivate a large number of packaging design talents with innovative consciousness and creativity. Colleges and universities are the base for cultivating high-quality packaging talents, an important base for knowledge innovation and an important part of the national creation system

1. To strengthen the training of comprehensive quality of packaging design talents in Colleges and universities and serve the economic and social development, we must adhere to the dialectical unity of knowledge, ability and quality to establish the education mode of innovative talents of packaging art design. At present, the packaging design education in Colleges and universities in China does not pay enough attention to the knowledge of adjacent disciplines, ignoring the moral education and the education of students' overall quality. We should vigorously strengthen the teaching work in this regard. On the basis of mastering certain professional knowledge and adjacent disciplines, students' ability is formed through training and practice of displaying special aluminum alloy plates, aluminum alloy industrial profiles, aluminum materials for construction, aluminum forgings for vehicles and other products and technical services in the professional exhibition area. Rich knowledge can promote the enhancement of ability, and strong ability can promote the acquisition of knowledge. The ability mainly includes the ability to acquire knowledge, the ability to apply knowledge and the ability to innovate, among which the cultivation of innovation ability is the weak link of colleges and universities at present. Quality means that people develop good personality through their own understanding and social practice on the basis of innate physiology and the influence of acquired environmental education. High quality can make knowledge and ability play a better role and promote the further expansion and enhancement of knowledge and ability. The purpose of packaging design art education is to adopt various ways to carry out effective moral education, overcome formalism, go deep into life and combine with the general public. Only in this way can we design packaging products that are really loved by the general public. Only by insisting on the dialectical unity of knowledge, ability and quality, paying attention to quality education and cultivating the innovative ability of packaging design talents, can we meet the needs of the 21st century for the overall quality of packaging design talents

2. Broaden the knowledge of packaging design specialty

to establish the training mode of innovative talents in packaging art design, we must deepen the teaching reform and broaden the specialty. In accordance with the needs of economic and social development in the 21st century, further expanding the package can also obtain the caliber of packaging design specialty through IOS application, adjusting and paying attention to the existing specialty, and enhancing the adaptability of packaging design specialty. The purpose of packaging art design education is not to train designers, but to liberate their self-expression and visual concept of "novel creativity", help students who are about to become designers to discover and understand themselves, pay more attention to economic and public interests, let them study the knowledge of art and technology, behavior and social and natural sciences, and consider problems beyond the design scope of the design object, So that all kinds of disciplines can be integrated, and all kinds of positive factors can be accommodated. Ultimately, these expertise and methods will be of great benefit to the practical problems and solutions they will face in the future

3. Reform the teaching content and curriculum system, highlight the cultivation of innovation ability and the development of students' personality

design the teaching plan according to the idea of broadening the foundation, weakening professional knowledge, strengthening quality education and the cultivation of innovation ability, change the long-standing practice of paying attention to professional needs and emphasizing knowledge impartment, comprehensively consider adjusting students' knowledge, ability and quality structure, and change the past division of teaching content Each course overemphasizes its own systematicness and integrity, strengthens the cross and integration between disciplines, and promotes the modernization of teaching content and teaching means. With the arrival of the 21st century, the concept of the field of packaging design has been constantly broadened. The previous teaching mode of packaging design, which used to take art teaching as the main body, has not met the requirements of cultivating cross century talents. We must speed up the reform of the teaching system and content of packaging design, and establish a perfect system of design education with the characteristics of packaging specialty

the reform of the system and teaching content of the packaging art design course is the core of the packaging design education reform, and the key to ensuring the teaching quality and cultivating talents to adapt to the changes in the new century. In the education of packaging art design, quality is the life and feature is the advantage. The subject of design is highly scientific, cultural and creative. Designers are carrying out a kind of cultural activity, pushing design into the future and taking it as their own responsibility to change the future world. Commodities are "rare things are expensive", and culture is famous for its characteristics. Without characteristics, the value of existence will be lost, and the education of packaging design art is no exception. At present, most design colleges in China are based on the teaching system of famous universities at home and abroad, lacking their own content and curriculum characteristics. Without characteristics, the education with greater resistance to sliding is a failed education, which is lifeless and uncompetitive. The education of packaging art design should also be based on the national conditions, give full play to the advantages of the region, the school and the interdisciplinary to set the direction, set the professional scale, strengthen exchanges, learn from each other's strong points, formulate the school running policy from the perspective of long-term development, develop its own characteristics, and cultivate compound talents who are suitable for the national conditions, specialized in one field and versatile and pay attention to economic development and public interests

4. The reform of the teaching content and methods of packaging design art

the reform of the teaching content of packaging design art mainly includes the following aspects. First, the proportion and connection between the main courses of packaging design and other professional knowledge courses. The basic course of design should get rid of the design education idea of focusing on art courses and taking hand painting as the guidance, and focus on the innovative packaging of products. Second, the proportion of compulsory courses and elective courses of packaging design specialty. Strengthen the main courses with packaging characteristics, and increase the class hours of similar elective courses, such as printing courses and graphic information courses, so that students can specialize in one subject and be versatile. Third, the curriculum system of packaging design should not only reflect the scientificity, comprehensiveness and progressiveness, but also fully consider the operability and the relationship between design teaching and scientific research. Fourth, we should actively implement heuristic and discussion teaching to stimulate students' ability of independent thinking and innovation. We should change the one-way teaching of knowledge by teachers, take the test scores as the only standard to measure educational achievements, and the overly rigid teaching system

5. Strengthen the macro management of packaging design education and reform the current enrollment system

at present, we should pay close attention to the construction of key disciplines of packaging art design, support the transformation of design art disciplines, establish a macro and reasonable professional distribution, and control the opening of repeated majors. At present, the art enrollment method in China is difficult to test the overall quality and creativity of students. At present, many candidates do not apply for the examination until they have a good understanding of the design major, but only transfer to design art because of their poor study of cultural courses. Therefore, many students have a good art foundation but poor cultural quality, and lack the stamina to understand problems and innovate. Engineering students have good scores in cultural courses, but lack of innovative spirit and high artistic accomplishment. To some extent, the problems existing in the design art education have a certain relationship with the enrollment system. To establish a perfect enrollment and examination method from skill selection to assessing the overall quality, professional adaptability, creativity and problem-solving ability is one of the effective ways to cultivate innovative packaging design art talents

The 21st century is a period of great development of packaging design art education. Designers in the 21st century are produced in the collision of "world new product exchange". World-class packaging design masters and packaging design creative masters will be born in China in the 21st century

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